Booster Juice: How it All Began

Source: http://www.easterseals.org/wp-content/uploads/2825/boosterjuice.jpg

Booster Juice is in the Guinness World Records for making the world's largest smoothie. It is also the fastest growing juice bar in all of Canada.

Dale Wishewan, one of the founder fo Booster Juice, pouring a smoothie in their Booster Juice cup.
Source: http://www.cfa.ca/files/Images/Regional_Events/PACXMASLUNCH10_Dale_Headshot.jpg

It all began when two university students, Canadian Dale Wishewan and American Jon Amack, met at a school in Oregon. They realized that there were not many healthy fast food stores. They soon figured that the concept of a healthy juice bar is just what people need, so they began discussing trends in the business world.  They had realized that the smoothie and juice bar business market was quickly growing in the United States, so they wanted to be the first to bring this idea to Canada. They knew that Canadians were health conscious people who would want alternatives to high-sugar, high fat beverages. The first store of Booster Juice opened in Edmonton in 1999 and has grown over 170 locations worldwide. The growing population for healthier food industries are growing at a rapid 30% a year, while fast food is growing at a slow 3%. More and more people are looking for healthier food alternatives.

For more information, check out this video on Dale Wishewan for a closer look at how Booster Juice happened, and what he is doing to make this brand a success. You can also check out their website at: www.boosterjuice.com

Sources:

1. Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Business communication process and product (6^th Canadian edition). Toronto: Nelson.