Competition with Booster Juice

Source: http://7search.com/images/blog/business.jpg

Wishewan and Amack faced challenges when deciding if the concept would succeed in Canada. As you know, Canada has a colder climate, and they were not sure whether bringing the concept would fit into it. Are Canadians going to be interested in gulping down such a concept?

Wishewan and Amack did their research and they were determined to create a product that best suits the Canadian climate and irresistible to northern taste buds. They vision Canadians as healthy-conscious people who want alternatives to the high-sugar, high fat beverages that are being offered by most fast-food chains. But their main competitors are other juice and smoothie bar markets. Who are Booster Juice's competitors? Their competitors vary among different countries. Booster Juice's main competitors are as follows:

Source: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvDmU6wR2UCzR1g_sy6vHC7-zz5hCnkxlBB0DU-Br2XjkcmJgDfz4-Vxyhk0ZypDpdLjny9k7Krw528DtI4S-ifkgGwN1JeZqg8w_A68I7qaaBYS-tHgz_Joe6N25cETRb1JsgqJdVRgcI/s1600/Untitled.png

When you go to the food court in any mall, you see a lot of different drinks and frozen yogurt type of options, and Booster Juice is not always our first choice. You will see a variety of drink options such as Bubble Tease, Dairy Queen, Orange Julius, Freshly Squeezed, Jugo Juice, Teaopia, Yogen Fruz, Euphoria, etc.

What makes Booster Juice differentiate from its competitors:

• Offers more than just a blend of various fruits and vegetables.
• There are over three dozen varieties of beverages on the menu, and customers can customize their own drinks to please their taste buds and/or energy needs.
• Each drink have some nutritional supplements - such as echinacea, goldseal, etc. - to give an extra "boost".
• They also quesadillas and paninis to challenge the fast-food market.

For my next blog post, I will visit Booster Juice and share my experiences with my readers.

If you have any experiences with Booster Juice, would you prefer Booster Juice over these competitors? If not, then which one do you prefer?

Sources:

1. Guffey, M. E., Rhodes, K., & Rogin, P. (2008). Business communication process and product (6^th Canadian edition). Toronto: Nelson.
2. http://www.canadianbusiness.com/business-strategy/smoothie-chain-booster-juice-finds-expanding-globally-is-not-always-smooth/
3. http://www.newswiretoday.com/news/59480/